These are images of Spanish artist’s Sam3 project in Murcia, Spain. Unused billboards spell out a “subliminal” message. Makes me think of the talk I heard yesterday by Gabriele Schabacher about audience participation in LOST, where viewers were drawn into Alternative Reality Games to collaborately solve the puzzles. Also here the work only comes together when it is remediated, and reassembled.
from the sublime to the subliminal