from the sublime to the subliminal

These are images of Spanish artist’s Sam3 project in Murcia, Spain. Unused billboards spell out a “subliminal” message. Makes me think of the talk I heard yesterday by Gabriele Schabacher about audience participation in LOST, where viewers were drawn into Alternative Reality Games to collaborately solve the puzzles. Also here the work only comes together when it is remediated, and reassembled.

Here are few more shots of individual boards. On  Unurth’s you can see more of Sam3’s work such as murals and tther billboards .

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