This image struck me as really nice – advertising the Bologna Children’s book fair. I read it as imaginary script, a playful take on literacy, drawing inspiration from scripts from all over the world. A fantasy of what writing could look like in a parallel world. Only by accident I saw that this is an actual text, (tilt your head to the left and you can read it too). How blind we are sometimes to the obvious. So actually it is a riddle to solve. Sweet.
Update: I just found more info on this here:
AbcBFont_09 is the first of a series of possible alphabets, imagined and designed by Chialab to build the visual identity of Bologna Children’s Book Fair. Year after year these typographical calligraphies will try to underline the fair’s uniqueness and describe its multitude of languages and subjects. AbcBFont_09 is the first typeface designed for the 2009 edition. Many ways of writing from around the world find themselves together sharing the fair’s international character. We like to think of it as the alphabet of dialogue. An alphabet not only black as ink – but a mix of all colours, as we would like the future to be pleasant and colourful.