people take pictures of each other

I like this new advert for a Sony Ericson camera phone with the old Kinks song from 1968

People take pictures of the Summer,
Just in case someone thought they had missed it,
And to prove that it really existed.
Fathers take pictures of the mothers,
And the sisters take pictures of brothers,
Just to show that they love one another.

You can’t picture love that you took from me,
When we were young and the world was free.
Pictures of things as they used to be,
Don’t show me no more, please.

People take pictures of each other,
Just to prove that they really existed,
Just to prove that they really existed.
People take pictures of each other,
And the moment to last them for ever,
Of the time when they mattered to someone.

People take pictures of the Summer,
Just in case someone thought they had missed it,
Just to prove that it really existed.
People take pictures of each other,
And the moment to last them for ever,
Of the time when they mattered to someone.
Picture of me when I was just three,
Sucking my thumb by the old oak tree.
Oh how I love things as they used to be,
Don’t show me no more, please.

It is fun to compare this with this older advert by Kodak. The meaning of “instant” certainly is different – where earlier it related to the ease of taking pictures anytime, now it relates to the ease of taking and transmitting them anywhere, to share with others.

I have posted about this already here – a slightly different model, the Kodak Instamatic 33 camera was the first camera I owned, given to me when I was a girl, just about the time when the Kinks song was made. I was pleased to see it exhibited at the London Design Museum some years ago. 

One Response to “people take pictures of each other”

  1. axinia Says:

    the song is so, so lovely!!! – the text is great, thanks for sharing that! I really never heard it before.

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